Executive Certification in Generative AI for Management Leaders
Duration:
5 Months
Last Date:
20th June, 2026
Eligibility:
Graduate with 5 years of work experience
Program Highlights
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Portfolio
Download Brochure
Rankings and Recognitions of IIM Trichy
Tools you will learn in 5 months
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Program Curriculum
Introduction to Generative AI
• Evaluate AI outputs for bias, hallucination, and logical consistency
Week 1: AI Foundations for Managers
• Evolution of AI: Machine Learning and Deep Learning
• Transition from Traditional AI to Generative AI
• Introduction to Large Language Models (LLMs)
• Understanding tokens, probability-based generation, and limitations
Week 2: Prompt Engineering & Business Use-Cases
• Role-based and context-rich prompting
• Structured output prompting
• Chain-of-thought prompting
• Few-shot and iterative prompting
• Identifying tasks suitable for AI delegation
Tools Covered:
ChatGPT (OpenAI), Google Gemini, Perplexity AI
Gen AI in Human Resources Management
• Analyze an AI-enabled HR transformation case
Week 3: Generative AI and HR Management
• Impact of Generative AI on HR functions
• AI tools used in recruitment and engagement
• Efficiency gains across HR operations
Week 4: Gen AI Use Cases in HR Practices
• Applicant Tracking Systems (ATS) and HRIS integration
• AI-powered recruitment workflows
• Employee wellness and AI impact (Reflections Story)
• Case: HYRGPT – Transforming Applicant Experience
Tools Covered:
ChatGPT (or similar tools)
Gen AI in Marketing
• Analyze a technology-enabled marketing transformation case
Week 5: Foundations and Value Creation
• How Gen AI interprets market signals and customer data
• Value creation across the marketing value chain
• Risks, bias, governance, and ethical considerations
• Case: HubSpot and Motion AI (B)
Week 6: Marketing Campaigns and Growth
• AI-driven segmentation and targeting
• Campaign ideation and content generation
• Media optimization and performance analytics
Week 7: AI and Branding — Strategy & Governance
• Gen AI for brand positioning and storytelling
• Managing brand voice and consistency
• Brand trust, risk, and long-term equity
• Case: Sephora – Transforming the Beauty Experience
Tools Covered:
Gemini, NotebookLM, Google Ads
Gen AI in Finance
From Gen AI to Agentic AI
View the Complete Curriculum
Who should attend
this program?
Mid-Senior Managers who Drive Teams
Senior Executives Responsible for Business Outcomes
Strategy & digital-transformation leads
Founders, Builders and Entrepreneurs
Heads of Core Functions
CTOs and IT Directors
What global leaders have to say about AI
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Eric Schmidt
Former CEO,
Satya Nadella
CEO,
Program Directors
Prof. JB Singh
Associate Professor at IIM Tiruchirappalli
Prof. Venkataraghavan K
Associate Professor in the Information Systems and Analytics Area
IIM Professors who will conduct the program
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Prof. Nimmi PM
Assistant Professor of HRM and Organisational Behaviour at IIM Tiruchirappalli
Prof. Shalini V
Assistant Professor at IIM Tiruchirappalli
Prof. Krishna Teja
Ph.D. from IIM Kashipur and specialises in marketing analytics, strategy
Prof. Saini Das
Information Systems and Analytics
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Prof. Gopinath K
Ph.D. (IIT Madras), MBA (NIT Tiruchirappalli), BE Computer Science (Anna University)
Prof. Sirish Kumar Gouda
Operations Management & Decision SciencesFellow (IIM Bangalore), B.Tech in Civil (NIT Warangal)
No prior coding experience required
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Official IIM Trichy
Certification on completion
of your program.
Add this credential to your LinkedIn, resume, or CV.
Share it on social media and highlight it in your performance reviews
Earn a certification from IIM Trichy, a premier Tier 1 institute in India.
Participants will be evaluated using
- Module-Wise MCQ Exams (Weightage: 100%)
- Capstone Project Presentation (Qualitative:
Satisfactory / Unsatisfactory)
Participants must obtain a minimum of 35% in evaluation, satisfactory grade in capstone, and attendance of 70% (live participation) is mandatory to obtain the certificate of completion.
Process of enrolling into the program:
Fill the application form
Tell us about yourself so we can get to know your profile
Profile review
Our admissions team will assess your application.
Get admission guidance
If selected, we’ll walk you through the enrolment steps.
Explore financing options
Our admissions team will connect you with trusted loan partners.
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Frequently Asked Questions
Is this program recognized by the industry?
Absolutely. The certificate is awarded by IIT Patna, a prestigious institution. Additionally, the program is designed with input from industry leaders, ensuring the curriculum aligns with the latest trends and skills in demand.
What happens if I miss a live session?
No worries! All live sessions are recorded and made available for you to access anytime, ensuring you never fall behind in your learning.
Are there any prerequisites for enrolling?
There are no specific prerequisites. A basic understanding of computers and enthusiasm to learn are all you need. The program provides foundational content for those new to Al.
What kind of support will I receive during the program?
You'll have access to:
- Live Q&A sessions with instructors.
- A dedicated community
platform for networking and peer support.
- Career guidance from experts.
Can I pursue this program while working or studying full-time?
Yes! The program is designed to be flexible, with a manageable weekly commitment and recorded sessions you can access at your convenience.
Are there any prerequisites for enrolling?
You just need to complete 10+2 and should have an ambition to grow in an Al first world. A basic understanding of computers and enthusiasm to learn are all you need.
Will I receive placement assistance after the program?
While we do not guarantee placements, we provide career support workshops, networking opportunities, and resume-building sessions to enhance your chances of landing Al-related roles.
Can international students enroll in this program?
Yes, the program is open to learners worldwide. All live sessions and resources are accessible online, making it easy for international students to participate.
What kind of community engagement can I expect?
You'll join a vibrant community of learners, mentors, and industry professionals. The platform offers opportunities to network, collaborate on projects, and participate in AMA (Ask Me Anything) sessions and webinars.
How can I showcase my certificate and skills to employers?
You can add your certificate to Linkedin and other professional profiles. The program also helps you build a portfolio of projects that demonstrates your Al expertise to potential employers.
How do I know this program is right for me?
If you're interested in Al and want to explore its practical applications without requiring a technical background, this program is perfect for you. It's also ideal for professionals looking to enhance their career or entrepreneurs integrating Al into their businesses.
What is your refund policy?
80% of the fees will be refunded if requested before the semester begins.